Last updated: October 19, 2026
This Cookie Policy explains how Muru Global OÜ (also written Muru Global OU; registry code 17558964, Tondi 8a, 11313 Tallinn, Estonia, "Muru Global", "we", "us", or "our") uses cookies and similar tracking technologies on [shop.muru.global] and [muru.global] (the "Site"). Our online store is powered by Shopify, which places some of the cookies described below on our behalf.
What are cookies?
A cookie is a small amount of information that's downloaded to your computer or device when you visit certain websites. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as your shopping cart, login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor. Similar technologies, such as pixels, tags and local storage, work in a similar way and are also referred to as "cookies" in this policy.
Your consent
In accordance with the EU ePrivacy rules, the Estonian Electronic Communications Act and the GDPR:
- Strictly necessary cookies are placed without your consent, because they are essential for the Site to work (for example, to keep items in your cart and to complete checkout).
- All other cookies (preferences, analytics and marketing) are only placed after you have given your consent through the cookie banner shown when you first visit our Site.
You can accept all cookies, reject all non-essential cookies, or choose which categories to allow. You can change or withdraw your consent at any time via the cookie/privacy settings link in the footer of our store. Withdrawing your consent does not affect the lawfulness of processing based on consent before its withdrawal.
What cookies do we use and why?
Strictly necessary cookies allow you to browse our website, use its features, and access secure areas, such as your cart, checkout and customer account. The use of these cookies is essential for the website to work.
Preference (functional) cookies remember choices you've made, such as your language, currency or the region you are in, so that we can tailor your website experience to your preferences.
Analytics (performance) cookies help us understand how visitors use our website, for example how many people visit, which pages are viewed and how visitors arrive at our site. We use this information to improve our Site.
Marketing (advertising) cookies are used to show you advertising that is more relevant to you and your interests, on our Site and on other websites and social media platforms, and to measure the effectiveness of our advertising campaigns.
Cookies placed by Shopify on our store
The following cookies are placed by Shopify, our e-commerce platform. For the full and up-to-date list, see [Shopify's Cookie Policy].
Strictly necessary
| Name | Description | Duration |
| Host-Http-shop_binding | Binds an iframe Login with Shop OAuth handoff to the browser session | 3 hours |
| _shopify_essential | Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data | 1 year |
| _shopify_test | Used to check cookie capabilities on the client | 1 minute |
| cart | Contains information related to the user's cart | 2 weeks |
| cart_currency | Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used | 2 weeks |
| discount_code | Stores a discount code (received from an online store visit with a URL parameter) in order to apply it at the next checkout | Session |
| localization | Used to localize the cart to the correct country | 1 year |
| login_with_shop_finalize | Used to facilitate login with Shop | 5 minutes |
| shopify_pay | Used to log in a buyer into Shop Pay when they come back to checkout on the same store | 1 year |
| privacy_signal | Remembers your privacy choices about cookies and online tracking | 1 year |
Analytics (only with your consent)
| Name | Description | Duration |
| _shopify_analytics | Contains analytics data for buyer surfaces such as the storefront or checkout | 1 year |
### Marketing (only with your consent)
| Name | Description | Duration |
| _shopify_marketing | Contains marketing data for buyer surfaces such as the storefront or checkout | 1 year |
## Third-party cookies
With your consent, we may use the following third-party service, which places its own cookies. The provider processes data in accordance with its own privacy policy.
| Third Party | Purpose | Category | Privacy Policy |
| Google Analytics (Google Ireland Limited) | Helps us measure how users interact with our Site | Cookies used include `_ga` and `_ga_<container-id>`, which expire after up to 2 years | [policies.google.com/privacy] |
You can also opt out of Google Analytics on all websites by installing the [Google Analytics Opt-out Browser Add-on].
We do not currently use third-party advertising or social media tracking tools (such as advertising pixels). If we start using such tools, we will update this Cookie Policy and they will only be activated with your consent.
Google may process data outside the European Economic Area. Where personal data is transferred outside the EEA, it is protected by appropriate safeguards as described in our [Privacy Policy].
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. The durations of the cookies we use are listed in the tables above. Most persistent cookies expire within one to two years from the date they are downloaded to your device.
How to control cookies?
You can control and manage cookies in several ways:
- Cookie settings on our Site – use the cookie banner or the cookie/privacy settings link in the footer of our store to accept, reject or change your preferences at any time.
- Browser settings – most browsers allow you to block or delete cookies through the "Settings", "Tools" or "Preferences" menu. More information on how to manage cookies can be found in your browser's help pages or at [www.allaboutcookies.org].
- Third-party opt-outs – many third-party advertising and analytics providers offer the opportunity to opt out of their tracking. You can read more through the privacy policy links listed above.
Please keep in mind that blocking strictly necessary cookies may cause parts of our Site, such as the cart and checkout, to stop working correctly.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example when we add new tools to our Site. We will post the revised version on this page and update the "Last updated" date.
Contact
If you have any questions about our use of cookies, please contact us:
Muru Global OÜ
Tondi 8a, 11313 Tallinn, Harju county, Estonia
Privacy enquiries: privacy@muru.global
General enquiries: info@muru.global
Phone: +372 5359 6529
Data Protection Officer: Aleks Sakson, privacy@muru.global