Last updated: October 19, 2026
This Privacy Policy describes how Muru Global OÜ (also written Muru Global OU) ("Muru Global", "we", "us", or "our") collects, uses, and discloses your personal data when you visit, use our services, or make a purchase from [shop.muru.global] or [muru.global] (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose personal data we have collected pursuant to this Privacy Policy.
We process personal data in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR"), the Estonian Personal Data Protection Act and other applicable laws.
Please read this Privacy Policy carefully.
Data Controller and Contact Details
The controller of your personal data is:
Muru Global OÜ
Registry code: 17558964
VAT number: EE103034960
Address: Tondi 8a, 11313 Tallinn, Harju county, Estonia
E-mail: info@muru.global
Phone: +372 5359 6529
Data Protection Officer: Aleks Sakson, privacy@muru.global
For all questions and requests regarding your personal data, please contact us at privacy@muru.global.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law. Where changes are significant, we will notify you by e-mail or through a notice on the Site.
What Personal Data We Collect
The types of personal data we obtain about you depend on how you interact with our Site and use our Services. "Personal data" means any information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You
- Contact details, including your name, address, phone number, and e-mail.
- Order information, including your name, billing address, shipping address, payment confirmation, e-mail address, and phone number.
- Account information, including your username, password, and other information used for account security purposes.
- Customer support information, including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Providing the information required to place an order is necessary to conclude and perform a contract with you.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services. Non-essential Cookies are only used with your consent. See our [Cookie Policy] for details.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment service provider, Shopify Payments, and its payment processing partners, who collect payment information (e.g., credit or debit card information, billing address) to process your payment, fulfil your order and provide you with the products you have requested. We do not see or store your full card details.
- Our shipping partners (Omniva and DHL), who provide us with delivery status and tracking information.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Data and Legal Bases
| Purpose | Legal basis (GDPR) |
| Providing products and Services | processing payments, fulfilling and delivering orders, sending order, shipping and account notifications, creating and managing your account, handling returns, exchanges and warranty claims. | Performance of a contract – Art. 6(1)(b) |
| Accounting and legal compliance | keeping accounting records, invoices, tax and VAT documentation, responding to lawful requests from authorities. | Legal obligation – Art. 6(1)(c) |
| Marketing e-mails and newsletters | sending promotional communications by e-mail or text message. | Consent – Art. 6(1)(a); for existing customers, marketing of our own similar products by e-mail on the basis of our legitimate interest (Art. 6(1)(f)), with the option to opt out in every message |
| Personalised advertising and analytics using non-essential Cookies | Consent – Art. 6(1)(a) |
| Security and fraud prevention | detecting, investigating and acting on possible fraudulent, illegal or malicious activity. | Legitimate interest in keeping our Site secure – Art. 6(1)(f) |
| Customer support and Service improvement | Performance of a contract – Art. 6(1)(b) and legitimate interest in being responsive to you and improving our Services – Art. 6(1)(f) |
| Establishing, exercising or defending legal claims | Legitimate interest – Art. 6(1)(f) |
If you register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its [Privacy Policy].
We do not use automated decision-making, including profiling, that produces legal or similarly significant effects concerning you.
Cookies
Like many websites, we use Cookies on our Site. Strictly necessary Cookies are used to operate the store. All other Cookies (analytics, marketing and advertising) are only placed after you give your consent through our cookie banner, and you can withdraw or change your consent at any time. For more information, see our [Cookie Policy] and Shopify's [Cookie Policy].
How We Disclose Personal Data
We only share your personal data where necessary for the purposes described above:
- Shopify (our e-commerce platform provider), which hosts our store and processes data on our behalf as a data processor.
- Shopify Payments and its payment processing partners, to process your payments and prevent fraud.
- Shipping partners – Omniva (AS Eesti Post) and DHL, who receive your name, delivery address, phone number and e-mail address to deliver your order and send you delivery notifications.
- Other service providers who perform services on our behalf (e.g., IT services, e-mail services, accounting, customer support, data analytics, cloud storage). These providers process data only on our instructions and under data processing agreements.
- Advertising and marketing partners, only where you have given consent (e.g., via our cookie banner).
- Public authorities, courts and advisers, where required by law or necessary to establish, exercise or defend legal claims.
- In connection with a business transactio* such as a merger, acquisition or insolvency, subject to appropriate safeguards.
We do not sell your personal data.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites. Information you share on third-party social networking platforms may also be viewable by other users of those platforms. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.
Children's Data
The Services are not intended for children. We do not knowingly collect personal data of children under 13 years of age, and children under 13 may not give consent to the processing of their personal data in connection with our Services (Estonian Personal Data Protection Act, § 8). If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out in this Privacy Policy to request that it be deleted.
Security and Retention of Your Information
We use appropriate technical and organisational measures to protect your personal data. However, no security measures are perfect or impenetrable, and any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
We keep your personal data only for as long as necessary for the purposes for which it was collected:
- Accounting documents (invoices, order and payment records): 7 years from the end of the financial year, as required by the Estonian Accounting Act.
- Order and customer support data: for as long as needed to fulfil the order and handle returns and warranty claims, and up to 3 years after the transaction to establish, exercise or defend legal claims.
- Account data: until you delete your account or ask us to delete it.
- Marketing data: until you withdraw your consent or unsubscribe.
Your Rights
Under the GDPR, you have the following rights in relation to your personal data:
- Right of access – to obtain confirmation of whether we process your personal data and to receive a copy of it.
- Right to rectification – to request that we correct inaccurate or incomplete personal data.
- Right to erasure – to request that we delete your personal data, unless we are required by law to keep it.
- Right to restriction of processing – to ask us to restrict the processing of your personal data in certain circumstances.
- Right to data portability – to receive your personal data in a structured, commonly used and machine-readable format and to have it transferred to another controller.
- Right to object – to object at any time to processing based on our legitimate interests, and to object at any time to the use of your personal data for direct marketing.
- Right to withdraw consent – where we rely on your consent, you may withdraw it at any time. This does not affect the lawfulness of processing carried out before the withdrawal.
- Managing communication preferences – you may opt out of promotional e-mails at any time by using the unsubscribe link in our e-mails. If you opt out, we may still send you non-promotional e-mails, such as those about your account or orders.
You may exercise any of these rights by contacting us at privacy@muru.global. We may need to verify your identity before responding to your request. We will respond without undue delay and in any event within one month of receiving your request; this period may be extended by two further months where necessary, in which case we will inform you. Exercising your rights is free of charge.
Complaints
If you have complaints about how we process your personal data, please contact us first at privacy@muru.global so we can try to resolve the matter.
You also have the right to lodge a complaint with a data protection supervisory authority, in particular in the EU Member State of your habitual residence, place of work or place of the alleged infringement. In Estonia, the supervisory authority is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon), Tatari 39, 10134 Tallinn, Estonia, info@aki.ee, [www.aki.ee]. A list of supervisory authorities in the EEA is available on the [European Data Protection Board website].
International Transfers
We primarily process your personal data within the European Economic Area (EEA). Some of our service providers (for example Shopify, whose group companies are located in Canada and the United States) may process personal data outside the EEA.
Where we transfer personal data outside the EEA, we ensure an adequate level of protection by relying on an adequacy decision of the European Commission (for example for Canada, or for US companies certified under the EU-U.S. Data Privacy Framework), or on the European Commission's Standard Contractual Clauses together with supplementary measures where needed. You can request more information about these safeguards by contacting us.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:
Muru Global OÜ
Tondi 8a, 11313 Tallinn, Harju county, Estonia
Privacy enquiries: privacy@muru.global
General enquiries: info@muru.global
Phone: +372 5359 6529
Data Protection Officer: Aleks Sakson, privacy@muru.global